Sunday, January 10, 2010

Summary of Article in Business First Regarding Referrals

After I posted the link to the article regarding the core principles or giving and receiving referrals I realized that people who do not subscribe to Business First will not be able to read the article in its entirety unless they have a subscription. So I'll summarize:

The Author, Greta Schulz, writes that a lot of people struggle in the fact that more of their clients do not provide referrals back to them. It's not as simple as asking clients, 'who do you know that can use my products/services?'

You have to do 3 things well:

  • Paint a picture: teach others to listen specifically for certain statements when they're with others. She used an example of an accountant. If someone says 'I had a really large tax bill last year' you should remember to bring up the name of your accountant friend. Don't just ask others if they need a good accountant. Listen for specific circumstances.
  • When others come first, so do you: Give without hesitation. The more referrals you give, the more you will get in return. I'll add my own spin on this here. Don't ever expect it to be a 1-to-1 ratio. That thinking will get you in trouble every time.
  • Make swiss cheese out of paper: Every time you see something in the paper or other magazines that makes you think of someone in your network. Cut it out and send to them. They'll appreciate it and you'll stay on top of mind. Handwritten notes, not cards with pre-printed messages on them that look handwritten.
The bottom line is to always look out for the best interest of others and you'll benefit in the long run.

Giving, receiving core principles in finding referrals - Business First of Columbus:

Here is a great article appearing is the current issue of Business First regarding business referrals.

Giving, receiving core principles in finding referrals - Business First of Columbus:

Saturday, January 9, 2010

Be Proactive

Be proactive, don't wait for another member to be assigned as your 'lunch buddy'. Get to know all the members in your chapter as much as you possibly can on a one-to-one basis. Learn their business, learn what you must ask others to uncover referrals for that person. What statements should you be listening for that would lead to a referral for another person?

Once you have great rapport with your own chapter, now go find other members in other chapters and do the same thing.

Giving to others first and not focusing on what you want and need will come back to pay off for you...be patient and it will happen.