Networking Goes Beyond Dollars and Cents...

Every member who ever belonged to any structured networking group will evaluate whether it is worth it to continue their membership at some point. How often have you ever heard anyone say:

• "I don't know if I'm getting any value here."
• "I don't get enough referrals or the ones I do get are really bad."
• "I don't like the structured meetings. They're boring."
• "I'm the only one in my chapter doing anything right."
• "What do I really get for my networking dues?"
• "I give referrals a lot and rarely does anyone ever help me."

I'm sure there are other common themes you will hear from people, but those are some of the ones I hear about the most. Let me respond to each one individually:

• "I don't know if I'm getting any value here."
  I usually respond with 'what value are you providing to others?' Do you attend regularly, give to others, visit more chapters than just your own, go to socials, go to area wide luncheons to meet others, routinely mention your networking group to your own clients/prospects? If you are doing all those things and still do not believe you are getting value in return, then you have a legitimate point. Otherwise, you're just reaping what you are sowing.
  

• "I don't get enough referrals or the ones I do get are really bad."
  What kind of referrals are you giving to others? If the quality of your referrals aren't good, then maybe that is why others do not feel compelled to refer back to you. Also, do you let others know when they give you a bad referral? If you do not let them know, you may just get more of the same.

• "I don't like the structured meetings. They're boring."
  The structured meetings serve more than one purpose. If you have guests every week ( and you should) the structure is on display to let them know how organized and professional your chapter is and that you're serious about helping each others' businesses. It also adds a level of accountability that helps to keep the chapter on track with its goals throughout the year. The structure is not about 'members' as much as it is about the 'guests'.
  

• "I'm the only one in my chapter doing anything right."
  Rarely is this ever a true statement. It often times is used as a way to justify dropping out of a chapter. If it is true, then find a chapter that takes things more seriously! Don't give up on networking altogether.
  
  
• "What do I really get for my networking dues?"
  You have access to hundreds of business professionals in the networking organization, you have the opportunity to stand in front of other business people every week to promote your business, you improve your public speaking skills, etc. It really does reflect the 5 primary benefits of AmSpirit Business Connections:

1. Generating opportunities for new business
2. Improving the scope and quality of your network
3. Acting as a resource for your clients
4. Enhancing your communication skills
5. Giving you the satisfaction of helping others succeed

• "I give referrals a lot and rarely does anyone ever help me."
  Never, ever, should you keep score. I keep score only to see how many referrals I can give to others each year. I compete with myself from the previous year. Naturally, we're drawn to people who reach out to help us. But anyone who feels that 'I won't refer to him/her because they've never referred to me' will never be successful at networking.

So that's it! The next time you hear anyone make statements similar to the above, try coming back with any of these responses. But do it in a nice way, not in a condemning fashion. Most everyone wants to do well and care about others, they just need help along the way to learn how to do it the right way.

How Much Does Your Chapter Care?

It's interesting to visit various AmSpirit Business Connections chapters and see how different they really are. Ideally, your experience as a visitor should be the same no matter which AmSpirit chapter you visit. I was reading a new book this evening that I just purchased, "The Little Big Things: 163 Ways to Pursue Excellence" and in just the first few pages I was inspired to compare the content in the book to AmSpirit Chapters.

In the first few sections, the book details how successful restaurants almost always have the same thing in common: spotless, clean-as-you-can-possibly-get, restrooms. They pay attention to the little details to provide a great experience for their customers.

What about your AmSpirit Chapter? What little things does your chapter do to make it a great experience for your guests? (That is, if you have guests coming on a frequent basis, but that's another story for another day.)

1. Do you have a sign in sheet for your guests to register their contact info so that you have a tracking process in place for your membership chair to follow up easily?
2. Do your members arrive early so that they can meet guests and make them feel welcomed before the meeting begins?
3. Do you follow an agenda for the meeting so that your chapter is organized?
4. Do your chapter officers provide their weekly reports in detail or do they often say 'no report' or give it little attention like 'I'm the Secretary, I track referrals, back to you Mr. Vice President'?
5. Do your members stay afterward to talk with guests and ask them if they have any questions about the chapter or the organization?
6. Does your chapter get involved in the area wide events offered every month by AmSpirit HQ (MORE meetings) or other Chapter Socials? Does your chapter promote your socials on the AmSpirit web site?
7. Do you as a member make an effort to get out to other chapters to meet other AmSpirit members and see how you can help one another?
8. If you see a member struggling to give or receive referrals do you make a point to approach them in order to offer help?

I'm sure there are other 'little things' that I could list here but this is a great start. When you have a chapter doing none of these things or very few of them, you might as well hang a sign outside your meeting space that says, "We Don't Care".

Dress for Success

When you attend chapter meetings be sure you project the correct identity. If you would be meeting a potential client for the first time, how would you dress for the meeting? Would you wear blue jeans? If you're a landscaper or other industry where that is the norm, it's ok. But if you're a financial planner, probably not the best idea.

Whether we want to admit it or not, we are judged by others every day we interact with them. How we talk, our demeanor, our grooming, wardrobe, etc. are all things that other people use to formulate opinions about us.

If you treat all your AmSpirit Chapter meetings like a first meeting with a client, you'll always project the correct identity. Maybe I should qualify that statement more. If you take first meetings with potential clients very seriously and dress professionally, you'll convey the proper identity. And you just may get a few more referrals coming your direction because you've established credibility for your profession.

Be Patient...

Joining any networking group and expecting immediate results is unrealistic. I am often asked by people in networking groups how long it takes before seeing benefits (referrals)?

One way to answer the question would be for you to ask yourself, "How long does it take for me to make a buying decision when I'm the prospect?" Do you normally begin doing business with someone after one meeting, one networking event, one phone call discussion? Probably not.

You have to invest the time in building rapport with others to get the most out of your networking efforts. If you're not willing to invest the time, then you probably should find a thick phone book and get busy making cold calls.

The lesson to be learned here is to be patient, spend time building rapport with others, and make sure you let everyone know that you want to help them first. When you've accomplished those things the referrals will come your way.

Forms from MORE Meeting Presentation

For anyone wanting to get copies of the forms I referenced in my February 9th, 2010 MORE Meeting presentation, here they are:

Meeting Log and Referral Feedback Form

Do You Know Them...Really?

While the snow is piling up outside and there's no where to go today, I thought I'd catch up on some blogging and social media postings.

In the world of networking, we always stress the KNOW, LIKE, and TRUST factors. What's interesting is to find out how everyone defines these terms. My definition from a networking standpoint is this:

For me to refer someone to another and say that I know them, I would expect that I would stake my personal and business reputation on the line for that other person. In essence, what I am saying when I state that I KNOW someone is that I have firsthand knowledge of their business or the owners of the business and am confident they're going to deliver great products and services for their clients. I am vouching for them.

Others believe because they have met someone previously, they can say that they KNOW them and will refer freely to them. I think that's a mistake that can cause great harm to you and your reputation. I learned the hard way.

When I first joined a networking group, it wasn't long after that a landscaper joined the chapter too. He seemed like a nice guy, friendly, and everyone liked him. A month or two went by and my friend mentioned wanting to do some outside yardwork in front of his house. I gave him this guy's name as a quality landscaper who'd do a great job for him.

What a nightmare! He took a big deposit from my friend (more than $500) and disappeared. He stopped showing up at our weekly chapter meetings too. We came to find out later that he was in jail for spousal abuse, had a cocaine habit, and his business was bankrupt. I could not have been more embarrassed that my name got tarnished in my friend's eyes because of this ill-fated 'referral'.

Fast forward to just a few weeks ago. One of my clients was having computer problems and the referral I had given her in the past for computer issues wasn't working out as good as it should have. I knew of another AmSpirit member that I had met a few times and always thought he presented himself well. I referred him to my client, but with the following disclaimer:

"I have met this person several times, I know nothing about their business firsthand, but he appears to be able to solve the kinds of problems you're having with your computer. If it does work out well for you, please let me know so that in the future I can refer to him with more confidence."

It turned out great! She has mentioned on more than one occasion how happy she is with the service that was provided to her. I took comfort in knowing that I did not foolishly risk my reputation by just slinging any referral her way without qualifying it first.

So if you see me out and about and I ask you if you know someone, I really want to determine if you'll put your reputation on the line for that other person. There are people already around Central Ohio that know lots of folks, but far fewer would risk their own reputations vouching for others.

http://www.jongordon.com/newsletter-011810-5waystomotivate.html

Here's great information on how to motivate your 'team'.

http://www.jongordon.com/newsletter-011810-5waystomotivate.html