Tuesday, January 29, 2008

Keep An Open Mind For Other Potential Members

Everyone wants more business and more clients to work with, right? At least most of us fall into that category. That's why almost everyone joined AmSpirit Business Connections in the first place.

The wonderful thing about AmSpirit Business Connections is that when we are members of our respective chapters, we are not competing with others in our business categories: only one member in a distinct business category in each chapter.

However, there are times when this should not be taken so literally. If we let our chapters become so territorial that we reject potential new members because of a perceived conflict, we're hurting everyone in the chapter.

Let me explain this further. I'm not saying it's good to have two realtors, two mortgage lenders, etc. What I am saying is that it's entirely possible to split some categories and respect the other person's niche. Even though you may be able to handle commercial and residential home sales, you will find that by focusing on the one area you will benefit more in the long run. If you do residential, let a commercial realtor join. That commercial realtor may be your best referral source, and vice versa.

I've also heard members say, "Well, let them into the group, but I won't refer anything to him. I can handle both commercial and residential." That's fine. But think of the other members in your chapter who could benefit from knowing, liking, and trusting the new member. Every time you add one more person to your chapter's network, it opens the potential for referrals to all the other business categories in the chapter.

So the next time you reject a potential new member because you see a conflict, think objectively about it. Is letting this person join really affecting your bottom line negatively? I've seen groups with 3 insurance agents and 3 attorneys before. They all respected each others' core businesses and even though they overlapped, they only spoke of their core focus areas.

The more you hold onto everything in your category, the more your business loses opportunity for growth and expanding your sphere of business contacts.