Over the past few months, more AmSpirit members are diversifying their business categories. Good idea? It's not a bad idea to ever have multiple streams of income.
But here's the danger. Under the 'know, like, and trust' concept how does talking about multiple business categories build the 'know' or the 'trust'? It can be confusing if every time you do a 30 second commercial or a presentation in your chapter and you are always switching gears. I'm not referring to people discussing different aspects of their industry. There can be variations there. For example, I will mention web hosting, web development, email newsletters, etc. But they all belong in the 'web' category.
You can easily confuse your referral partners if they don't know who you really are from week to week. It also creates the impression that you struggle with everything so you have to work 2-3 jobs to create one income.
My advice. It's perfectly ok to have multiple jobs, just don't talk about all of them in your chapter meetings. Focus on where most of your income lies and build relationships and referrals around that particular job title. Otherwise you may end up losing referrals on all fronts. Because no one knows who you really are and are uncomfortable giving you referrals.
But here's the danger. Under the 'know, like, and trust' concept how does talking about multiple business categories build the 'know' or the 'trust'? It can be confusing if every time you do a 30 second commercial or a presentation in your chapter and you are always switching gears. I'm not referring to people discussing different aspects of their industry. There can be variations there. For example, I will mention web hosting, web development, email newsletters, etc. But they all belong in the 'web' category.
You can easily confuse your referral partners if they don't know who you really are from week to week. It also creates the impression that you struggle with everything so you have to work 2-3 jobs to create one income.
My advice. It's perfectly ok to have multiple jobs, just don't talk about all of them in your chapter meetings. Focus on where most of your income lies and build relationships and referrals around that particular job title. Otherwise you may end up losing referrals on all fronts. Because no one knows who you really are and are uncomfortable giving you referrals.
